In response to the client's objective of establishing a strong brand identity as a personal trainer, they furnished a specific color palette and emphasized the importance of conveying clear and compelling brand messages. To address this, I conceptualized a design strategy centered around the trinity symbol, aiming to symbolize the interconnectedness of the mind, body, and soul within the context of personal training.

In addition, I crafted a tailored social media persona for the client, which included the creation of distinct icons to represent the various content categories he covers. This approach was complemented by the development of content templates and engaging promotional videos to effectively showcase and endorse his work