FRVR COLLECTIVE
Logo, Content, Identity, MErchandise
When tasked with shaping the brand identity of our client, who sought to embody the essence of a creative collective, I was granted full creative freedom to bring this vision to life. In my endeavor to craft a distinctive and resonant brand, I opted for a high-contrast color palette, aiming to make a striking and unequivocal statement.
To infuse the spirit of art and creativity into the core of the brand's identity, I extended the creative spectrum to encompass the development of a range of tangible items, including stickers, magnets, and shirts. These tangible representations drew inspiration from the artistic qualities inherent to the collective, ensuring a complete holistic and immersive brand experience.